Our world revolves because of trading – buying and selling
It is a process that even our ancestors used to survive the society and live harmoniously with everyone else. Now, things have evolved and so does the competition to be great in the field of selling goods and services. Rivalries among sellers and traders have become more rampant due to the increasing demand for control and power in order to survive our society. But what do you need to be more competitive in the field? Here, we will site some tips and also some insights from a well-known expert in doing objective-based motivational speeches, Garrison Wynn.
What does it take to be a good salesman?
Basically, it is easy to look at the “topcoat” view of things to tell if a salesman is actually good – he sells a lot consistently. Again, that is what we only see with our plain eyes but the critical part is “How does he do it?”
It is very rare for a successful businessman or salesman to elaborate much on the things that made him successful because they either see you as a potential competition someday or they just see too much vagueness on the process and all they value is the money that enters their bank accounts.
From one of motivational speaker Garrison Wynn’s session topics, we will try to outline and analyze things that can build a great salesman. The first question to ask is “What do successful sales people do differently?”. These ideas direct more into the actual field planning and execution of selling principles.
The first thing to look at is how to build up sales in a slow-moving market. Just like how a motivational speaker influences or motivates you to do more productive things, a good salesman also needs to influence the market in order to sell his products.
If we are given the task to sell something on a sluggish market, it is not our job to complain how poor the business is on that area but to build a better marketplace and generate higher sales volume. In order to do that, we must influence the people around on how to properly sell or distribute your products.
Next thing that we need to understand is the nature of buyers when it comes to selecting a product to buy. There is always a very high chance that a buyer will purchase something that they are most comfortable to them with rather than what is really the “best”. These situations are the best to be taken advantage of when it comes to selling products because buyers are now showing their weaknesses. Simply saying, promote the product’s qualities that would boost up their comfort.
Now, let us set aside all the flowery sales talking and move into a more serious approach. Successful sales professionals, most of the time, sell the “concept” instead of the product itself. If a product is known to effectively do a specific thing, sell what it can do rather than promoting the product itself then tell what is can do. Those are two different approaches where one is emphasizing on the benefits while the other is just selling what they can see.
Again, like a great motivational speaker, like Garrison Wynn, we must build connections with our customers in order to get their buy-in. Similar to a motivational speaker, we must create an environment with trust and confidence in one another. As a salesman, you must ensure that everything you say is credible and useful to the client. You must also make sure that you are dependable if certain situations arise. This way, customers will gain trust in you and eventually turn into loyalty.
Lastly, you must know what you are saying –
People listen to people who are knowledgeable and credible. If you know our product well, every buyer you run into will most likely believe in what you say and buy your product.
At www.motivational-speaker-success.com, we will try to outline and analyze things that can build a great salesman. The first thing to look at is how to build up sales in a slow-moving market. Just like how a motivational speaker influences or motivates you to do more productive things, a good salesman also needs to influence the market in order to sell his products.